• Fort Worth Convention Center
  • 10.01.17 - 10.04.17
  • Register Now
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Sponsor Rates & Registration

Conference sponsors receive complimentary booth space, recognition in print and digital communications, complimentary admission to conference events and more!

You can choose from many options and by picking your own perks, you can customize your sponsorship. Some offerings position your brand to HR professionals all year long! Choosing to be a sponsor of the HRSWC will be the best business decision you make in the next 12 months.

Click Here to Register Now!

Exhibitor/sponsor registration deadline is Sept 8, 2017, or until exhibit space is sold out. See Exhibitor Rates & Registration for early bird and regular pricing.

New This Year!

Double your audience size.
For the first time ever, sponsors have the opportunity to significantly expand the reach and duration of their sponsorship. Sponsors may select benefits which will position their brand and message in front of nearly 2,000 members of DallasHR, the Dallas-based SHRM affiliate chapter and organizer of The HRSouthwest Conference. Approximately 20% of DallasHR members attend HRSWC, which means your sponsorship will now reach an untapped audience of an additional 1,500+ HR professionals – nearly doubling your audience. Plus, certain benefits will extend the duration of your sponsorship up to 12 additional months!

Pick your perks.
Sponsors always enjoy a full suite of valuable benefits. Now, you can also select additional premium benefits to create a truly customized sponsorship experience.

Solution Stage
Go beyond the booth. The Solution Stage is an educational forum exclusively for top-tier sponsors to share their expertise in an open, inviting environment, breaking the mold on traditional educational settings.

Sponsors enjoy these benefits and more*

  • NEW! Complimentary event analytics report & lead retrieval
  • Complimentary booth space
  • Recognition on hrsouthwest.com
  • Recognition in pre-Conference marketing and communications (deadlines apply)
  • Logo inclusion in Conference program, exhibitor directory and onsite signage (deadlines apply)
  • Other local, regional and national communications (DallasHR member bulletin, Texas SHRM newsletter, SHRM email blasts, etc.)
  • Complimentary booth staff registrations
  • Complimentary basic electricity at booth (upon request)
  • Complimentary mobile app game spot
  • Recognition in video played prior to each general session
  • Access to VIP Lounge and check-in area
  • Priority advance booth selection for following year
  • First right of renewal until February 1 of following year

 *Benefits are subject to production deadlines and vary by sponsorship level – see Prospectus for complete details and inclusions. All sponsorships are exclusive except where noted.

  • Benefits marked with a ◆ provide additional exposure to nearly 2,000 DallasHR members
    (pick 15 from
    (pick 11 from belo)
    INVESTOR (pick 8 from below) SUPPORTER (pick 4 from below)
    Two complimentary hotel room nights (room & tax only at an official Conference hotel)
    Two minutes of podium time in General Session
    100 square foot booth
    90-second video (self-produced) posted to HRSWC social media channels
    Banner ad on hrsouthwest.com (through February 1 of following year)
    ◆ Banner ad on dallashr.org (through February 1 of following year)
    ◆ DallasHR strategic sponsor recognition (12 month recognition program).
    Dedicated email blast to HRSWC attendees prior to Conference
    Complimentary Marketplace passes Five Three Three Two
    Ad in conference program Full page Half page Quarter page Quarter page
    ◆ One DallasHR email blast to members
    ◆ One DallasHR bulletin article
    One HRSWC newsletter article
    One Solution Stage session (30-45 minutes)
    Push notification(s) in mobile app Two One
    One-piece insert in Conference Bag
    Photo opportunity with keynote speaker(s) (upon request and in accordance with speaker agreement)
    ◆ Sponsorship of one DallasHR monthly luncheon
    Complimentary full conference registrations Three Two Two One
    Social media posts Three Two Two One
    Descriptions and benefits are current as of January 1, 2017, and subject to change. Many benefits are subject to printing or other production deadlines. Discounts, substitutions or other concessions will not be applied to sponsorships confirmed after related deadlines. Please contact Show Management for more information.
  • Choose your sponsorship, then, select your choice of up to 15 items from the benefits menu, including these exclusive options:
    • Two minutes of podium tme in the opening or closing general session
    • Two complimentary hotel room nights (room & tax only)
    2017 PRESENTING | $20,000
    The most-in-demand amenity at HRSWC. Your custom branded splash page appears every time a user logs onto the network.
    Conference Bag
    Make a great first impression as attendees arrive. Sponsor logo appears on tote bag provided to 1,600+ attendees with their conference materials and information.
    Water Bottle
    Great for promotion of health and wellness. Refillable, branded water bottles are provided to all attendees. Sponsor is also recognized at refilling stations located throughout the convention center.
    Opening Keynote Session
    Start HRSWC off right by being a big part of the opening event. Keynote speakers are promoted throughout the year, appearing in nearly every marketing communication. The Opening Keynote Session sponsor(s) is acknowledged whenever the keynote is referenced. Exclusive benefits include option to introduce speaker and provide a one-piece informational or promotional item in every seat (sponsor provides items).
    Closing Keynote Session
    Close out HRSWC with a strong brand statement. Keynote speakers are promoted throughout the year, appearing in nearly every marketing communication. The Opening Keynote Session sponsor(s) is acknowledged whenever the keynote is referenced. Exclusive benefits include option to introduce speaker and provide a one-piece informational or promotional item in every seat (sponsor provides items).
  • Choose your sponsorship, then select your choice of up to 11 items from the benefits menu.
    2017 PARTNER | $15,000
    Badge Holders
    Conference badge holders featuring sponsor’s logo are worn by attendees, exhibitors and speakers throughout the Conference. Plus, sponsor’s full color 3.5”x5.5” ad appears on the back of every badge. HRSWC selects and provides badges.
    Custom imprinted lanyards featuring the sponsor’s logo are worn by attendees, exhibitors and speakers throughout the Conference. Many attendees also repurpose them for their keychains, security badges and other everyday uses. HRSWC selects and provides lanyards.
    Lunches & Breaks
    Connect with Conference participants during their “down time.” Lunch breaks and morning and afternoon refreshments are served in the Marketplace on Monday and Tuesday. Sponsor logo is featured on signage at each food service station in the Marketplace and on table tents throughout the seating areas. Option to distribute materials on each table in the seating areas (sponsor provides materials).
    Every Conference participant’s first stop is at the Registration area. Your branded message will be there to greet them. Includes custom signage in registration area, logo recognition on confirmation emails and registration website.
    Conference Program
    As the official guide to all Conference proceedings, educational sessions, exhibitor directory and other critical information, the Conference Program is provided to every attendee, exhibitor and sponsor in their Conference bag (approx. 2,500). Includes one full-color ad on back cover of the program.
  • Choose your sponsorship, then select your choice of up to 8 items from the benefits menu.
    2017 INVESTOR | $10,000
    Mobile App
    The event app is one of the most widely utilized Conference resources, receiving more than 177,400 total page views and 1,500 unique visitors in 2016. Includes exclusive in-app banner advertising which can be linked to your sponsor profile or an external site.
    The official HRSWC website, hrsouthwest.com, receives more than 33,000 visits annually from HR professionals seeking information about registration, speakers, travel and hotel, and more. Includes exclusive banner ad on homepage and other recognition throughout the site.
    Welcome Reception
    The welcome reception is hosted in the Marketplace on Monday evening and is attended by approximately 70% of attendees. Sponsor is recognized in announcements, marketing material and signage during the event. Option to provide door prize during the reception (sponsor’s choice at additional cost).
    Texas Volunteer Leader of the Year Award
    Peer-nominated award recognizes outstanding volunteer service in the Texas SHRM chapter community. Sponsor’s company representative participates in onstage presentation of the award during the closing general session.
    Closing Reception
    Conference delegates are invited to relax and have fun at this entertaining and dynamic closing event. Approximately 700 attendees enjoy entertainment, prize drawings, activities, and delicious food and refreshments. Sponsor is recognized in announcements, marketing material and signage during the event.
  • Choose your sponsorship and select your choice of up to 4 items from the benefits menu.
    2017 SUPPORTER | $5,000
    SOLD! The Park
    The newest addition to the HRSWC, the Park is an oasis providing space to clear your head, meet up with friends, or devote some time to yourself. Discover wellness activities, enjoy a classic lawn game, or just go for a walk. The Park is a place to stay healthy and whole while away from home.
    SOLD! Masters Series
    The Masters Series is comprised of exclusive sessions led by senior HR executives sharing successful best practices throughout their career development. The Masters Series is delivered in multiple sessions throughout the Conference and specially tailored to certified HR professionals who have earned HRCI or SHRM credentials – experienced leaders who hold strategic positions within their organizations. Sponsor is recognized in dedicated invitation emails to all certified attendees and with onsite signage.
    SOLD! Volunteer Appreciation Gifts
    Ideal for a company specializing in rewards and recognition. A gift of appreciation is provided to the 50-60 Conference volunteers, all of whom are full-time HR professionals who generously give their time and talents to help make the Conference a success.
    Volunteer Shirts
    Ideal opportunity for company specializing in promotional products or corporate branding. Official Conference shirts are worn by 50-60 staff and volunteers throughout the Conference over a five-day period. Sponsor’s logo appears on the sleeve of the shirts. HRSWC selects and provides shirts.
    Silent Auction
    The silent auction, located in the Marketplace, is visited by attendees and exhibitors repeatedly throughout the Conference for bidding opportunities. All proceeds benefit the Excellence in Education Student Scholarship Fund.
    Conference Pen
    Participants receive a custom pen inside their Conference bag. Pens are also distributed at various industry events throughout the year to promote the following year’s Conference. The sponsor’s logo and upcoming Conference dates appear on the pen. HRSWC selects and provides pens.
    SOLD! Productivity & Power Stations
    Keep your brand in front of nearly 2,500 Conference delegates who need to stay powered up and in touch with the office. Customized workstations are located throughout the Marketplace, Registration and Bookstore areas to provide convenient and comfortable places for Conference attendees to plug in, power up and stay connected.
    Wellness Club
    Ideal for wellness management or corporate health provider. Facilitate morning run/walks, afternoon energy breaks or other mind/body/spirit wellness-related activities to help keep attendees alert and energized.
    Pre-Conference Workshops
    Nearly 200 committed HR professionals participate in Pre-Conference Workshops the Sunday prior to HRSWC. Be the first sponsor they connect with as the Pre-Conference Workshop sponsor. Sponsorship includes recognition in communications exclusively promoting the Pre-Conference Workshops and a dedicated information page on hrsouthwest.com.
    SOLD! Resource Center (bookstore, business center, printing stations)
    A wide variety of titles by speakers and other industry leaders are featured in this very popular resource area located next to Registration and visited by attendees, exhibitors and speakers throughout the Conference. Sponsor’s logo will appear on book displays and on retail bags provided with every purchase.
    Welcome Ambassadors
    This team of “roving ambassadors” help attendees find session rooms, answer FAQs, and help facilitate connections and introductions among attendees. Sponsor is recognized with special identifying attire and/or badges worn by the ambassadors.
    SOLD! Relaxation Station
    Great for corporate massage or wellness provider! This popular spot is visited by delegates, staff and volunteers throughout the Conference to receive complimentary five-minute chair massages.
    SOLD! Paws for a Cause (Puppy Cuddling)
    HRSWC is proud to partner with Patriot PAWS of Rockwall, Texas, to present the Puppy Cuddling program, which provides an opportunity for Conference participants to make a positive contribution to the host community. Conference participants are invited to spend time with dogs-in-training at a specially designated area near the Park. Referred to as “puppy cuddling”, this activity helps socialize the dogs as they learn to become invaluable canine companions. Patriot PAWS is a local 501(c)(3) organization dedicated to training and providing service dogs of the highest quality at no cost to disabled American veterans and others with mobile disabilities in order to help restore their physical and emotional independence.
    SOLD! Speaker Lounge & Appreciation Gifts
    High visibility with exclusive group of more than 100 thought-leading industry experts. Sponsor is recognized with a special gift presented to all 120+ speakers. HRSWC selects and provides gift.
    Legal Exchange
    One of the most popular educational activities five years in a row! In this expanded three-hour session, attendees receive the latest legal compliance updates in a small-group, round-table format. Discussions are led by leading employment law attorneys, around a variety of pre-determined areas of interest, such as Workplace Investigations, NLRB, EEOC, Immigration, Wage & Hour Law, FLSA and more.
    Future Leaders (only 3 available)
    Support students pursuing a degree and career in HR with a Future Leaders sponsorship. Proceeds from your contribution will go directly toward the student sponsorship fund and enable five students to attend the Conference at no cost.
    Feedback is gathered for 100+ educational sessions and through multiple overall Conference surveys distributed to all 2,500+ attendees, speakers and exhibitors. Sponsor is recognized in all educational session surveys in the mobile app and in all post-Conference surveys and reminders.
    Excellence in Education Student Scholarships
    Ideal opportunity for an educational institution, training or career development provider. Each year, HRSWC provides valuable scholarship funding to a well-deserving group of students pursing degrees and careers in human resources – the future leaders of the HR community. Sponsor’s company representative participates in the onstage presentation of the scholarship recipients the opening general session.
    Marketplace Challenge
    An interactive scavenger hunt-style app-based game designed to drive booth traffic and attendee engagement. Attendees compete for leaderboard status and valuable prizes as they visit participating exhibitors to earn points. Sponsor is recognized with in-app banner ads and other promotions.


For more information about sponsorship opportunities:

Nann S. Philips, CMP, CMM
Director of Business Development & Conference Strategy
Phone: 214.631.7476 x 222

Email Us

Presenting Level Sponsors

Investor Level Sponsors

Supporter Level Sponsors