If you’re looking for high visibility, consider the enviornmentally friendly conference bag. All confernece attendees receive a bag at registration and most can be seen carrying them throughout Fort Worth over the 2.5-day event. Remaining bags are distributed the following year when promoting the event.

The event mobile app is the most widely used conference resource, receiving more than 170,000 total page views and 1,900+ unique visitors in 2017. Includes your custom branded splash page that appears every time a user opens the app and can be linked to your sponsor profile or an external site. Your second digital ad will appear when users are using the app. Use this to drive traffic to your booth. (Sponsor provides digital assets and password choice must be approved by HRSWC organizers.)

Engage with attendees after their first full day of conference at the Welcome Reception. This well attended event is held on the Marketplace floor Monday evening and is attended by approximately 80% of attendees. Heavy hors d’oeuvres, beer and wine are served while attendees play the marketplace game for prizes and mingle with exhibitors and peers during the event. Sponsor can provide logo’d cups and/or napkins and a departing gift for all attendees. (Sponsor produces and provides logo’d items and parting gift with HRSWC organizer approval.)

More than 125 education sessions in are offered in eight tracks by topic throughout the 2.5-day conference. Share your passion for HR knowledge and certification by sponsoring one or a group of concurrent education sessions by Track. Sponsor will be mentioned in speaker introduction scripting and logo will appear on room signage. Sponsor can provide a marketing piece to be displayed outside of session rooms. Choose from the following list of Tracks when reserving your sponsorship: Business and HR Strategy, Employment Law and labor relations, Global HR, HR and Organizational Development, Leadership and Personal Development, Total Rewards or Talent Acquisition.

More than 300 committed HR professionals participate in pre-conference workshops. Be the first sponsor they connect with! Your full day sponsorship includes lunch for attendees. Sponsorship includes recognition in digital and print communication, a dedicated webpage and one minute to present your company during lunch. Sponsor can provide a marketing piece to be displayed outside of session rooms and can provide logo’d napkins for breaks and lunches.

The Knowledge Hub, located in the middle of the action on the Marketplace floor, is a stage area with seating for those who prefer to learn in small bites. Attendees will hear from subject matter experts on HR topics and technologies in 20-minute presentations throughout the day on Monday and Tuesday. Attendees enjoy recertification presentations from HRCI and SHRM, the latest technology available for HR professionals and current topics affecting the HR profession. Sponsor is given one 20-minute slot. Your logo appears on two large screens at The Knowledge Hub. Sponsor can provide marketing material or give away for distribution at The Knowledge Hub. (Promotional material or give-away supplied by Sponsor and approved by HRSouthwest Conference organizers.)

Attendees love exhibit hall challenges. Sponsor this year’s traffic driving game. Attendees compete for valuable prizes as they visit exhibitors. With more prizes and opportunities to win, your brand will be buzzing with excitement. Sponsor can assist with prize announcements and can donate a prize. (HRSWC provides game pieces, instructions and prizes.)

Breaks are a popular time for attendees to renew friendships and discuss conference highlights. Refreshments are served in the Marketplace on Monday and Tuesday. Choose Monday morning, afternoon or Tuesday morning. Or, pick all three and keep your brand in front of attendees at each networking break. Sponsor logo is featured on signage at each beverage station. Option to provide logo’d cups and/or napkins.

The coveted Texas Volunteer Leader of the Year is announced at the conference every year. Texas SHRM Chapter Leaders vie for the award ever year. This peer-nominated award recognizes outstanding volunteer service in the Texas SHRM chapter community. Sponsor’s company representative participates in onstage presentation of the award, and company is recognized on award winner’s web page and signage in the Texas SHRM Chapter Hub. Sponsor can provide winner a gift. (Sponsor provides gift with HRSW organizer approval.)

Looking for a socially responsible way to get your name in front of thousands of HR professionals? This highly-visible sponsorship will ensure your brand gets in the hands of our coveted participants. Refillable, branded water bottles are provided to all attendees in the conference bag. Sponsorship includes promotional piece or give away in conference bag. Sponsor logo appears with Conference logo.

Conference attendees must wear their badges for admittance to all Conference events. Your full color advertisement appears on the back of every badge. HRSouthwest Conference organizers select and provide badges.

Event participant receives a logo’d pen in their conference bag upon arrival. And after the event, your pens are distributed at various HR industry events throughout the year to promote the following year’s conference. Sponsors logo and upcoming conference dates appear on the pen. Sponsor logo appears with Conference logo. Organizers selects and provides pens).

Keep your brand in front of nearly 2,400 conference attendees who need to recharge their devices. Charging tables with sponsor logo are located throughout the Marketplace providing convenient and comfortable places for conference goers to plug in and stay connected. Sponsor may leave collateral or give away on tables.

The conference is busy and for the first-time attendee, the event can be a bit daunting. That’s why the Fist Timers Orientation is the first stop for our first timers. Sponsor can provide small dollar prizes or gift cards given to participants during the presentation. (Gift cards supplied by Sponsor and approved by HRSWC organizers.)

Custom imprinted lanyards featuring the sponsor’s logo are worn by attendees, exhibitors and speakers throughout the conference. Many attendees also repurpose them for their keychains, security badges and other everyday uses, giving your logo reach after the event. (Sponsor logo appears with HRSouthwest Conference logo. HRSouthwest Conference organizers selects and provides lanyards.)

One of the most popular educational activities six years in a row! Attendees receive the latest legal updates in a small-group format. Discussions are facilitated by leading employment law attorneys. Sponsor can distribute one piece of collateral or give-away on each chair. (Sponsor produces and provides items with HRSWC approval.)

Attendees love badge ribbons and visit the ribbon wall multiple times throughout the event. Your logo is prominently displayed on the wall. Conference organizers supply standard ribbons and you have an allotment of spaces to customize with your own ribbons. The wall is located in a visible, high traffic area in the Marketplace.

Conference participants love to spend time with dogs-in-training at a specially designated area in the Marketplace. This activity helps socialize dogs as they learn to become invaluable canine companions. Sponsor can provide promotional material and/or giveaway at the puppy cuddling area. Consider a different kind of giveaway for the dog lover.

Every conference participant’s first stop is the registration desk and your branded message will be there to greet them. Includes logo on registration landing page of conference website, registration desk signage onsite and logo recognition on attendee confirmation emails.

This returning favorite is a popular spot for attendees throughout the event. The Relaxation Station offers attendees a chance to relax and clear their heads with complimentary relaxation options (chair massage, oxygen bar, etc.) Located in the Breakroom on the Marketplace floor, your brand will stand out at this can’t miss stop.

Home to the well-visited book store and the business center, the Resource Center offers a wide variety of conference speaker-authored titles, keynote speaker book signings and HR related swag. The business center is an area to conduct quick business with a “wired” seating area. Option to provide one piece of collateral or give away to be included with purchase. (Promotional material or give-away supplied by Sponsor and approved by HRSWC organizers.)

The silent auction, located in the Marketplace, is visited by repeatedly throughout the conference for bidding opportunities. Hundreds of items are auctioned off throughout the 2.5-day event. All proceeds benefit the Excellence in Education Student Scholarship Fund. In 2019, more than $7,000 was raised and given to four scholarship recipients.

High visibility guaranteed when your brand welcomes our exclusive group of 100+ thought-leading industry experts and invited local media. All speakers register in the lounge and use the space during “down-time”. Sponsor is recognized on signage and a special gift with your logo is provided for all participating speakers.

Centrally located, the popular Welcome Center is always busy - helping attendees find their way around the marketplace, find session rooms, and answering general questions.

The Breakroom is right in the middle of the action on the Marketplace floor. Attendees meet up with friends, participate in impromptu activities or take breaks during the conference. Open during Marketplace hours, the Breakroom is home to the Relaxation Station, Puppy Cuddling and is sure to be the hub of activity throughout the event. Sponsor can provide logo’ d games and activities for attendees to participate in while visiting.

You only have one chance to make a good impression. The very popular headshot station is now a sponsorship opportunity. Professional photographers take head shots of attendees during breaks and lunch in the Marketplace on both Monday and Tuesday. Take advantage of the long line and talk to potential customers. You are required to choose Booth #201. This is a 20 x 20 space that will include your booth and the headshot station.